Some brands have loyalty programs. We have a community. And lately? Our community's been busy.

From private cinema screenings to a Mother's Day lunch that genuinely made us tear up (don't tell anyone), this month was all about our Insiders and spoiling them with amazing experiences. Because we can, and because they deserve it.

Curious about the perks of being a DECJUBA Insider? Here's a taste.

The devil wears DECJUBA

Florals for spring? Groundbreaking. Private screenings for Insiders? Even better.

Some things deserve more than a Tuesday-night scroll. So when The Devil Wears Prada 2 finally hit cinemas (we've been waiting, too), we invited our Insiders to a nationwide series of private screenings. Premium seats, pre-film drinks and canapés, in-cinema dining, and absolutely zero guilt about the second round of popcorn.

Call it a movie night if you want. We're calling it a major fashion moment. Cerulean blue was optional, but encouraged.

First access: the Special Occasion Edit

When the occasion calls, our Insiders shouldn't have to wait.

DECJUBA Insider Level 4 and Level 3 members received exclusive early access to shop the DECJUBA Special Occasion Edit – blazer dresses, satin sets, and pieces designed to answer every invite in your calendar.

Shop the Special Occasion Edit

Mother's Day at Our Village

For the past five years, DECJUBA Foundation has supported Our Village – a Victorian organisation making sure every child in need gets a safe and positive start. As Presenting Partner of their annual Mother's Day Lunch, we wanted our Insiders to be right there with us.

We invited five Insider competition winners to join us at the DECJUBA table – each gifted a look from our Special Occasion Edit to wear on the day. Alongside creators like Laura Henshaw, it was an afternoon of long lunches, even longer conversations, and outfits that felt just right.

Learn more about DECJUBA Foundation

This is what being a DECJUBA Insider looks like

Private screenings. Invite-only events. First access to new collections. The kind of experiences you'll actually want to post about.

It's more than points. It's more than perks. It's showing up – for each other, and for the causes that matter.

And this month was just a taste of what's coming.

Become a DECJUBA Insider and get spoilt for shopping. First-class access. Exclusive rewards. Invite-only experiences. More amazing is only one level away.

Become an Insider

FAQs

What perks do I get as a DECJUBA Insider? First access to new drops, exclusive events, invite-only experiences (like private screenings and partner lunches), amazing rewards, birthday treats, and early shopping on special collections. The higher your level, the better it gets.

How do I become a DECJUBA Insider? Signing up is free and takes about 30 seconds. Create an account online or in store, start earning points, and unlock new levels as you go. Sign up here.

What is DECJUBA Insider Level 4? Level 4 is our top tier – reserved for our most loyal community members. Think: priority access to the biggest events, the best DECJUBA Insider perks, and invite-only experiences like the ones you just read about.

What is the DECJUBA Foundation? DECJUBA Foundation is our charitable arm, supporting Australian organisations that help children and families. We've partnered with Our Village since 2022, with $500K committed over five years. Learn more here.