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Model photographed from behind wearing a light blue denim jacket with the collar turned up. Large overlay text reads “Your Denim Care Guide.”
Text: "If you’re anything like us, you’ll want your denim to go the distance. 
By taking extra special care, you can help your denim look better 
and last longer, all while being kinder to the planet"
Model in a light-wash denim shirt leaning forward against a chair, shown in profile. Heading reads “Wash Your Denim Less” with text explaining to reduce washing frequency.
Model seated wearing a white denim outfit (jacket and jeans). Heading reads “Hand Wash or Gentle Wash Only” with instructions for delicate washing.
Model reclining on a black chair wearing light-wash jeans and a long-sleeve top. Headings emphasize washing denim inside out and air drying.
Model sitting cross-legged in a darker blue denim set. Heading reads “Read the Label” with guidance to follow garment care instructions.
Flat lay of folded blue denim pieces. Section promotes recycling denim in partnership with Upparel, encouraging customers to return old denim for reuse.