Can’t live without #DECJUBAdenim? Want a list of our most wanted styles?

This month we’re celebrating all things denim and wanted you to have your say!

DECJUBA presents: #DECJUBAdenim AWARDS!

We took to social media and asked you to pick your favourite styles from our five most popular denim categories. Over 70,000 votes were cast and now we’ve got the ultimate list of the best denim jeans as voted by YOU.

So let’s find out your WINNERS!

The Most Wanted

The bestselling denim style you know and love.

THE BECKY STRAIGHT

It was right down to the wire, but this year the Becky Straight takes the title of your most wanted style!
This classic straight leg fit is a style perfect for everyday and clearly you agree.

A high rise jean fitted at the waist with a relaxed cut at the ankle for function and style. Made with sustainably sourced cotton - as it should be, and available in two washes - it’s no wonder you love it.

“OBSESSED WITH THIS STYLE!”

The Most Flattering

A flattering fit to rave about.

THE RILEY 5 POCKET

Our iconic Riley jean is your number one for the most flattering fit! The Riley 5 Pocket jean is one of our all time favourite #DECJUBAdenim styles with a super stretchy fit that hugs you in all the right places. With a high rise waist and all the functional pocket trimmings you need, this super skinny style elongates the legs and gives a second-skin feel.

Available in six colours and made with sustainably sourced cotton - as it should be. If you don’t have a pair of Rileys in your wardrobe, you need to add them to your cart now.

“THE RILEY JEANS ARE THE ONLY JEANS I NEED OR WILL EVER NEED! I LITERALLY HAVE THEM IN ALL COLOURS”

The Most Comfortable

THE ALEXA RIPPED


For the most comfortable style you chose the Alexa Ripped jean! This clear winner was out in front from the beginning… Obviously this style is one you know you love.

The Alexa Ripped jean is a super stretchy, slightly slouchy, ultra-comfy style with distressed detailing and a tapered leg for a slim fit. Made with sustainably sourced cotton - as it should be, this crowd pleaser is a style you need in all colours.

“MY FAVOURITE JEANS OF ALL TIME!”

The Newcomer

A breakthrough denim style you’re obsessed with.

THE EVIE BUTTON

This was a close race but ultimately we know you love Evie! With brand new detailing and brand new washes, it’s clear you can’t get enough of this #AMAZING denim style.

A cult favourite with new exposed button detailing. This figure hugging style makes for an ultra-flattering, stretchy, skinny fit and is made with sustainably sourced cotton - as it should be.


“I LOVE THIS JEAN AND THE BUTTON DETAILS. SO CHIC AND PERFECT TO WEAR FROM DAY TO NIGHT”

The Off-Duty

The casual denim style every wardrobe needs.

THE D-LUXE BOYFRIEND

The final category had the D-LUXE Boyfriend jean way out in front right from the beginning as your winning off-duty style. Our D-LUXE range showcases the best of the basics, housing all your favourite effortless looks.

This Distressed Boyfriend jean is a style where comfort meets fashion. Known for its slouch fit and rigid denim which softens with each wear.

“MY FAVOURITE RELAXED DENIM.”

Thanks to our #DECJUBAdenim obsessed customers for voting!

We’ll be back next year with all new categories and all new styles to love.

OUR DENIM