IN 2008, OWNER & CEO TANIA AUSTIN RELAUNCHED DECJUBA WITH A CLEAR MISSION - TO DELIVER #AMAZING AT EVERY TOUCHPOINT.
Today, DECJUBA is one of the leading fashion retailers in Australia and New Zealand, growing our footprint from 5 stores to over 140 stores and two online sites.
Over the past twelve years, DECJUBA has significantly expanded its product offering and launched two additional brands - D-LUXE Basics in 2016 and DECJUBA Kids in 2017.
DECJUBA has since gone on to establish #AMAZING well beyond fashion.
Our #DREAMTEAM is predominantly female led, with over 1400 team members across our stores and head office.
Through the culmination of years of philanthropic work, in 2021 the DECJUBA Foundation was established - inspired by the belief that everyone deserves #AMAZING. By 2025, the DECJUBA Foundation will work towards positively impacting over 25 million lives.
In 2022, DECJUBA also launched our Sustainability Strategy with a mission to become one of Australia’s most responsible fashion labels.
“AT DECJUBA WE ARE DRIVEN TO DELIVER #AMAZING. WITH A BROAD PRODUCT OFFERING ACROSS OUR THREE BRANDS AND A DRIVE TO PROVIDE OUR CUSTOMERS WITH THE BEST, DECJUBA IS YOUR GO-TO DESTINATION FOR FASHION TO MAKE YOU LOOK AND FEEL #AMAZING.”
TANIA AUSTIN - OWNER & CEO, DECJUBA
DECJUBA is all about fashion to make you feel #AMAZING driven by our philosophy to offer timeless, accessible and effortless fashion. Discover our range of iconic denim, must-have jackets & coats, bestselling knits, everyday dresses and more.
Launched in 2016, D-LUXE was established as an extension of our main DECJUBA range, offering elevated essentials. D-Luxe Basics is your go-to for not-so-basic basics, offering a selection of the ultimate off-duty looks.
Launched in 2017, DECJUBA Girls is your destination for easy to wear fashion styles every kid needs. Our DECJUBA Girls range is available in sizes 6 -16 including denim, tops, dresses, jackets, accessories and more. In 2022, we also launched DECJUBA MINI - a new limited edition unisex range for your mini. Available in sizes 2-5, exclusive to online.
At DECJUBA we are on a mission to become one of Australia’s most responsible fashion labels.
Established in 2021, the DECJUBA Sustainability Strategy focuses on five pillars: our product, our partners, our promise, our planet, and our people.
Through our DECJUBA Sustainability Roadmap and Targets, a five year plan was established to ensure we remain accountable to our sustainability goals.
In 2021, DECJUBA Foundation was established as the philanthropic arm of DECJUBA, inspired by the belief that everyone deserves AMAZING.
DECJUBA Foundation is committed to long-term partnerships with local and global charitable organisations to transform lives, help those in need and create real, sustainable change.
Through these partnerships, DECJUBA Foundation focuses on five key areas: experience, empowerment, education, essentials and emergency relief.
At DECJUBA we believe our greatest asset is our people. We are committed to providing continuous growth and development opportunities for our team, and are always looking to grow our community of strategic game-changers.
Want to be part of the #DREAMTEAM?